General Motors continues to set the standard for customer satisfaction, with its brands achieving significant year-over-year improvements in the 2025 J.D. Power U.S. Sales Satisfaction Index (SSI) Study. The comprehensive study, which surveyed over 32,600 new-vehicle buyers, evaluated every aspect of the purchase experience, including the delivery process, dealer personnel, and deal negotiation. The results show a clear trend: customers are more satisfied than ever with the GM family of vehicles.
Buick Leads the Mass Market
Buick distinguished itself by securing the top spot in the Mass Market category. This impressive achievement also places Buick 6th overall in the SSI Index rating. This consistent performance has earned Buick the title of the Most Awarded Dealership Sales Experience among mass-market brands over the last decade, highlighting a long-term commitment to excellence.
Chevrolet and GMC Show Strong Performance
Not to be outdone, Chevrolet and GMC also demonstrated remarkable progress. In the Mass Market category, Chevrolet jumped three spots to land in 3rd place, while GMC moved up to secure the 4th position. This shows a portfolio-wide dedication to providing an outstanding customer experience across all of GM’s mainstream brands.
Dominance in Truck and SUV Segments
When it comes to trucks, GM brands are leading the pack. Chevrolet earned the #1 rank for sales satisfaction in the truck segment, with GMC right behind in the #2 spot. This dominance extends to the popular Mass Market SUV category, where Buick claimed 1st place, GMC took 2nd, and Chevrolet placed a strong 4th. These results prove that no matter what kind of utility vehicle you need, GM delivers an exceptional buying journey.
Experience Award-Winning Satisfaction at Eagleson Automotive Center
The latest J.D. Power results confirm what many drivers already know: GM vehicles offer an industry-leading purchase experience. You can explore this award-winning lineup of Buick, Chevrolet, and GMC vehicles right here at Eagleson Automotive Center. Our team is ready to provide you with the same top-tier service that earned GM these accolades. Visit us to find your next vehicle and experience the difference. For more information, give us a call at (618) 393-2148.
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