Earning a customer’s business once is an accomplishment. Earning their trust so consistently that they return for over a decade is a testament to exceptional quality and commitment. General Motors has once again demonstrated this level of excellence by winning the “Overall Manufacturer Loyalty” award from S&P Global Mobility. This marks the 11th consecutive year that GM has received this prestigious honor, proving that customers who choose a GM brand tend to stay in the family for their next vehicle purchase. This post explores what this award means and how GM continues to build lasting relationships with its drivers.
A Legacy of Customer Trust
The S&P Global Mobility awards are a significant benchmark in the automotive industry. Now in their 30th year, the 2025 awards were determined by analyzing 13.6 million new retail vehicle registrations across the United States. To win for 11 years in a row highlights an incredible level of customer satisfaction and brand allegiance. When drivers repeatedly choose Chevrolet, Buick, GMC, or Cadillac, it sends a clear message. GM isn’t just selling cars; it’s delivering a reliable and rewarding ownership experience that keeps people coming back.
GM President Mark Reuss noted that this recognition reflects the passion and drive present in every part of the business, from the design and manufacturing teams to the dealership showrooms. It validates the company’s efforts to create vehicles that customers not only love to drive but also trust for years to come.
Chevrolet Equinox: A Leader in Loyalty
In addition to the overall manufacturer award, a specific GM model also received top honors. The Chevrolet Equinox won the “Overall Model Loyalty” award for the second year in a row. This means that more Equinox owners choose to buy another Equinox than owners of any other model.
S&P Global Mobility credited the vehicle’s recent redesign for a significant four-percentage-point increase in model loyalty. This shows that GM’s commitment to innovation and timely updates resonates strongly with consumers. The Equinox also secured the top spot in the “Mainstream Utility” segment, further cementing its position as a favorite among SUV buyers.
How GM Fosters Lasting Loyalty
Winning a loyalty award for over a decade doesn’t happen by chance. It is the result of strategic initiatives focused on enhancing every aspect of the customer experience. GM’s approach is multi-faceted, ensuring that drivers feel valued from the moment they step into a dealership to every mile they drive.
Key initiatives include:
- A Portfolio of Choice: GM is committed to providing a diverse lineup of vehicles. By investing in both traditional gasoline-powered cars and a growing portfolio of electric vehicles (EVs), the company ensures there is an option for every driver’s needs and preferences.
- A Trusted Dealer Experience: The relationship between a customer and their local dealership is crucial. GM’s network of Chevrolet, Cadillac, GMC, and Buick dealers consistently earns praise for high-quality customer service, building a foundation of trust at the local level.
- Advancing In-Car Technology: GM continues to be a leader in automotive innovation. Technologies like Super Cruise, the hands-free driving assistance feature, are already enhancing the daily commute for hundreds of thousands of customers. The planned introduction of conversational AI and more advanced autonomous driving features shows a commitment to a safer and more convenient future.
- Expanding Owner Benefits: Loyalty is strengthened through programs that add value. The GM Rewards program and the GM Rewards Mastercard allow customers to earn points on purchases that can be redeemed for accessories, services, and other exclusive benefits. Furthermore, the expansion of GM Insurance provides a competitive and integrated coverage option for owners.
Experience Award-Winning Vehicles Today at Eagleson Automotive Center
General Motors’ continued success in the S&P Global Mobility Loyalty Awards is a powerful indicator of the quality, reliability, and satisfaction you can expect from their vehicles. From the popular Chevrolet Equinox to the full lineup of cars, trucks, and SUVs from Chevrolet, Buick, and GMC, there is an award-winning model ready for you.
To explore these exceptional vehicles for yourself, visit us at Eagleson Automotive Center. Our team is ready to help you discover why so many drivers choose to stay with the GM family with a new GM model or used vehicle. Call us today at (618) 393-2148 to schedule a test drive.
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